20 years of cataloguing Indigenous business success in Manitoba

Celebrating the continuing legacy of the Visionary Indigenous Business Excellence awards.

Riley Proulx and IBEP students
Estimated Read Time:
4 minutes
IBEP Director Riley Proulx (middle) with current IBEP students
IBEP Director Riley Proulx (middle) with current IBEP students
Estimated Read Time:
4 minutes

Over the last 20 years, the I.H. Asper School of Business’ Indigenous Business Education Partners (IBEP) program has honoured Indigenous entrepreneurs with Visionary Indigenous Business Excellence (VIBE) Awards. 

Each year, the VIBE awards bring together the Manitoba business community, Asper faculty and staff, as well as current Asper and IBEP students and alumni. This year’s award ceremony saw over 350 attendees—the largest ever for a VIBE Awards ceremony. 

The awards are a thriving historical record. Through the stories of past recipients, we see a moving narrative of Indigenous business success, innovation, and resilience in Manitoba.

“The Asper School has a mission to keep community in business, and the two decades of VIBE recipients share a common thread in their commitment to community building alongside successful business models,” said Dr. Robert Bisconti, Acting Dean of the Asper School of Business.

A sign indicates the VIBE Awards
Two decades of VIBE

2005 First VIBE awards
37 past award winners 
3 VIBE recipients who are IBEP/Asper alumni
100% of event proceeds support IBEP students through scholarships, bursaries, academic supports, and more
 

2026 Awards

At the 2026 ceremony at the Fort Garry Hotel, IBEP honoured three recipients across categories of leadership, organizational impact, and entrepreneurship.

In a tribute to the history and origins of IBEP The VIBE Awards also recognized the legacy of IBEP's longest serving Director, Dr. Wanda Wuttunee, by naming the newly-minted leadership award after her. 

As IBEP's Director for nearly 20 years, it was her actions that ensured IBEP’s future. She created the VIBE awards (originally titled Excellence in Aboriginal Business Leadership Awards in 2004), with proceeds supporting IBEP's operating budget. 

It was her visionary thinking, community-minded outlook, and tenacity for accomplishing hard things in the face of adversity that made her the perfect namesake of this leadership honour. 
 

speakers clap at the 2026 VIBE Awards
(L-R) Elder Norman Meade, Janell Melenchuk, and Dr. Wanda Wuttunee

The 2026 Dr. Wanda Wuttunee Award in Leadership: Kendra Inglis
The 2026 VIBE Award in Entrepreneurship: Darrell Brown
The 2026 VIBE Award in Organizational Impact: Okimaw Community & HR Solutions
 

Three people hold trophies
(L-R) Darrell Brown, Kendra Inglis, and Terry Brown

Reflecting on 20 years of giving back

After 20 years, many of the Asper students who attended the early VIBE Awards ceremonies have gone on to lead impressive careers of their own—including Riley Proulx [BComm(Hons)/19], who was once an IBEP student, but now leads the program as Director. 

“I continue to find inspiration from the VIBE award recipients that were honoured when I was a student,” Proulx said. “It was that the recipients told their stories from the heart, and stayed true to themselves to achieve their success. The VIBE Awards have made their stories, and their advice available to students in a way that also paved the way for their future generations.”

Above all, the awards ceremony is an opportunity to support the talent pipeline of Indigenous business leaders: 100% of proceeds from the VIBE awards go to IBEP students through scholarships, bursaries, academic supports, and more. For current student Gabriel Perrie, IBEP “isn’t just a program that provides students with a lounge and tuition assistance.”

“It’s the reason a lot of us Indigenous students show up everyday, because we know we’ll be supported and that we have a community cheering us on,” he said.
 

IBEP recently celebrated 30 years of supporting Indigenous student success at the Asper School 

88 current IBEP students
212 of IBEP alumni
 

Past VIBE recipients across Manitoba’s diverse industries

In 20 years, VIBE has celebrated Indigenous entrepreneurs and business leaders across a remarkable range of industries—from aviation, construction, and technology to fashion, finance, hospitality, and film production. 

student hosts of the VIBE Awards
VIBE student MCs Charley Montgomery and Mike Apetagon are both IBEP students. Every year of VIBE, IBEP students MC the ceremony.
VIBE attendees pose for a group photo

2009 recipient Lisa Meeches, Executive Producer and President of Eagle Vision, is one of the most dynamic and respected Indigenous media producers in Canada. Her executive producing credits include the We Were Children (2012), Night Raiders (2021) and the CBC show Burden of Proof. 

2010 recipient Sean McCormick formed Manitobah, a footwear company which has globally honoured Indigenous heritage and culture through their signature mukluks. His business ventures now include Bear and Bison, an Indigenous Entrepreneurship Through Acquisition (IETA) Fund, which builds generational wealth for Indigenous Peoples and communities across Canada.

2018 recipient Christa Bruneau-Guenther opened Winnipeg’s Feast Bistro with a mission to be a pillar in the community. Since 2015 she was been providing a modern culinary experience rooted in First Nation foods, celebrating the spirit of her culture.

2024 recipient Shaun Vincent, a graphic designer and entrepreneur who grew up in the Métis community of St. Laurent, has advanced representational design for Indigenous communities, organizations, and companies by founding Vincent Design, based in Winnipeg.

Each of the 37 VIBE award recipients as contributed to Manitoba's economy while also creating opportunities, strengthening communities and demonstrating the growing influence of Indigenous entrepreneurship across the province.

IBEP would like to thank the sponsors of the VIBE awards, who help IBEP students achieve their aspirations, while committing to celebrating Indigenous business excellence. The VIBE Awards are made possible by a growing list of sponsors including VIP Reception sponsor Workers Compensation Board of Manitoba, Student Development sponsor Canada Life, and Event Partners The Associates of the Asper School of Business, TransX Group of Companies, and Ashley Richard & Associates Inc.

VIBE Awards

For over 32 years, Indigenous Business Education Partners at the Asper School of Business has offered a welcoming community to First Nations, Métis, and Inuit students exploring leadership potential in the world of business. IBEP members can receive tutoring, mentoring, financial aid and more. 

By

Brett Maclaren